Advanced Bio Absolute Youth Eye Therapy

This eye serum from Avant Skincare targets fine lines and loss of elasticity around the eyes. It combines Matrixyl 3000 to support collagen production, hyaluronic acid for hydration, and aloe vera to calm irritation. A blend of plant oils—olive, sweet almond, cucumber, and avocado—provides additional nourishment. Suited to those concerned with visible signs of ageing around the eye area, particularly dryness or dullness. Priced at £89, it’s positioned as a treatment serum rather than a basic moisturiser.