We help you find the best deal from 20+ UK online retailers. Honest price comparison, transparent recommendations, no marketing fluff.
marginstory is a price comparison portal for the UK market. We collect prices from 20+ online retailers — Sekonda, Tooled Up, WATCH & WATCH, Wood Finishes Direct UK, Xiaomi UK, INOV8 and many more — and show you at a glance where your desired product is cheapest.
We currently compare 538 products across Beauty & Perfume, Electronics & Audio, Home & Kitchen, Smartwatches & Watches, Sports & Shoes, Tools & DIY, TV & Broadband.
We label affiliate links clearly. Our rankings are independent of the commission model — the cheapest shop is at the top, not the most lucrative.
We only recommend what we would buy ourselves. If a shop delivers badly or sells dubious goods, it gets dropped from the comparison.
Every product is listed with description, pros and cons, technical data and an honest hands-on assessment — not just price and image.
marginstory is funded by affiliate commissions. When you buy at a shop through one of our links, we receive a small commission — this does not change the price for you. These commissions fund the website, research and product tests.
Important: The commission rate does not influence our recommendations. We sort products by the cheapest total price for you — not by our margin.
We update prices several times a week from shop product-data feeds. For rarer products there may be a day of delay — you see the current price on the shop page when you click.
We only list shops with which we have an official affiliate partnership — that guarantees genuine product data and no fake listings. If your favourite shop is missing, drop us a line.
Our editorial team creates the descriptions from manufacturer specs plus our own research. For high-demand products we test ourselves and add hands-on experience.
Yes — by email or via the contact form on the contact page. We reply within 2 working days.